Ichiro Masuda

Ichiro Masuda

Principal, Head of Tokyo Operations


Ichiro Masuda is the Principal, Head of Japan Operations and Representative Director in the Deallus Tokyo Office. Ichiro joined Deallus with 27+ years of experience in sales, marketing, marketing research, business development in the pharmaceutical industry.

He spent 21 years at Eli Lilly Japan in progressively senior sales, marketing and product management roles, before he moved to the consulting industry. At IMS Consulting, he worked in the Commercial Practice, delivering market optimisation, resource allocation and marketing training projects. At ZS Associates, he developed the area of strategic market research in ZS Tokyo and worked on forecasting and business development assignments, while managing business development and client engagements.

Ichiro is a graduate of Kyoto University in Economics, a nationally registered management and healthcare consultant, as well as a native Japanese speaker.