Think Japan. Think Deallus Consulting.

Deallus Consulting launched a new office in Japan on the 1st of April 2015, expanding our global footprint in the Asia Pacific Region. Our team of consultants are based in the heart of Tokyo and are in place to provide our world class consulting services to you, our customers, most notably:

  • Global functions of Japanese companies, including Business Development & Licensing, Global Analytics & Insights and Global Product Portfolio Teams
  • Asian Regional teams of Japanese companies
  • Domestic Japanese affiliates of Multinational Companies

Why work with us?

  • Close Proximity: Deallus Japan is located in Nihonbashi, the heart of the Japanese pharmaceutical industry at the centre of the Tokyo metropolis, the home of multiple Japanese pharmaceutical companies and affiliates of multinational companies, meaning optimal client experience and engagement efficiency
  • Local Market Knowledge: The Deallus JPAC team consists of consultants with Asian language capabilities and deep local market knowledge built on decades of regional industry experience, enabling us to better understand the business challenges and opportunities faced by a broad range of client functions in the Japanese and Asian region
  • World Class Research Capabilities: Leveraging a decade of experience across a fantastically diverse range of projects, our world class research methodologies and extensive contact network ensure maximum ROI of any project commissioned, building confidence through strong evidence based analysis
  • Actionable Deliverables: Built on robust research and analysis foundations, and executed through close working collaborations with our clients, Deallus delivers strategic implications and recommendations for each project that are realistic, relevant and actionable for clients’ decision-making
  • Bespoke Capability Development: Deallus offers training modules to help clients build in-house capabilities. For marketing, forecasting, competitive intelligence and war-gaming, Deallus has a team of senior consultants equipped with decades of industry knowledge and capability-building experience in designing and executing customized training programs that enhance clients’ business functions

Get Inspired – A selection of projects we have conducted for the JPAC market

  • Conducted a Competitive Strategy Assessment to support a long term portfolio development in the Japan market (Portfolio-wide, Japan Scope)
  • Conducted a Market Landscape Analysis in north Asian countries in order to launch a new product and prepare for upcoming competition (Gastroenterology, North Asia Scope)
  • Conducted a Competitor Commercial Operation Benchmark to support the development of a launch strategy for a biosimilar product in Japan (Endocrinology, Japan Scope)
  • Conducted a Payer Engagement Models Assessment to support the development of innovative pricing and market access initiatives (Portfolio-wide, EU, US, JP, BRIC Scope)
  • Evaluated and benchmarked the Market Feasibility of introducing an influenza vaccine franchise to an existing infection portfolio across seven Asian markets (Vaccines, Pan-Asian Scope)

Our clients say…

“The Deallus team provided outstanding regulatory input which was beyond the project scope. Many thanks for your great research. The reports made a substantial contribution to supporting our business decisions.” Manager, Business Planning, Japanese Top 20 Pharma Company

“The engagement with Deallus delivered decisive insights on market trends and current opportunities in the region. We appreciate the flexibility, timely project management and professionalism throughout the engagement; working with the extended Deallus team has been a pleasure.” Regional Manager – New Product Planning, International Operations Asia, Japanese Top 5 Pharma Company

“The insights we obtained with your research has been put to good use.
I appreciate you keeping one eye open for us beyond the project conclusion.” Manager, Marketing, MNC Affiliate, Japan

“We really appreciate you and your team’s capability in investigating local regulations in such a short period of time. This is indeed an in-depth and well organized investigation and we are convinced by it. We are glad to have been working with such a smart and reliable partner like you and your team. Stay in touch!” Head of Business Development & Licensing, Japanese Pharma Company

“The overall project management and understanding of our customers’ needs were exceptional.Our weekly meetings were smooth and well managed. The project also involved a combination of innovation, creativity and visualization which resulted in a very clear articulation of the process… purposefully and clearly executed and customised for us and our larger audience.” Manager, Global marketing, Japanese Top 5 Pharma Company

Meet Our Japan Team

  • Ichiro-masuda
    Ichiro Masuda Principal, Head of Tokyo Operations

    Ichiro is the Principal, Head of Japan Operations and Representative Director in the Deallus Tokyo Office. Ichiro joined Deallus with over 27 years of experience in sales, marketing, marketing research, business development in the pharmaceutical industry.

    He spent 21 years at Eli Lilly Japan in progressively senior sales, marketing and product management roles, before he moved to the consulting industry. At IMS Consulting, he worked in the Commercial Practice, delivering market optimisation, resource allocation and marketing training projects. At ZS Associates, he developed the area of strategic market research in ZS Tokyo and worked on forecasting and business development assignments, while managing business development and client engagements.

    Ichiro is a graduate of Kyoto University in Economics, a nationally registered management and healthcare consultant, and a native Japanese speaker.

    Contact Ichiro: